CASE STUDY 1: LOL Comedy Honors Awards
Client: Hidden Agenda / LOL Comedy Honors
Location: Harlem, NY (Alhambra Ballroom)
Role: PR & Marketing Director
Event Overview:
Inaugural awards ceremony honoring legendary comedians including Richard Pryor, George Lopez, and Bernie Mac.
Client Goals:
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Generate strong local & national media buzz
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Sell out venue and increase brand impressions
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Secure strategic brand partnershipsEstablish long-term credibility for future events
Public Relations Deliverables
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Press releases, media alerts & press kits
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Pitch letters & story angles
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Media distribution lists (radio, TV, print, digital)
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Red carpet management & celebrity coordination
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Influencer & tastemaker invitations
Marketing Deliverables
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Event flyers, visuals, website & social media assets
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Sponsorship outreach & brand ambassador recruitment
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Permits & city approvals
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Full staffing & event production support
Results Delivered
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56 Local & National Media Placements
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Sold-Out Venue: 350 seats
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Ticket Value: $150–$300
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Secured: Product + Monetary Sponsorships
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Coverage Includes:
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Huffington Post
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BET Network
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Source Magazine
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Getty Images
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Mad Talk Network
EARNED MEDIA PLACEMENTS














