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CASE STUDY 1: LOL Comedy Honors Awards

Client: Hidden Agenda / LOL Comedy Honors
Location: Harlem, NY (Alhambra Ballroom)
Role: PR & Marketing Director

Event Overview:​

Inaugural awards ceremony honoring legendary comedians including Richard Pryor, George Lopez, and Bernie Mac.

Client Goals: 

  • Generate strong local & national media buzz

  • Sell out venue and increase brand impressions

  • Secure strategic brand partnershipsEstablish long-term credibility for future events

Public Relations Deliverables

  • Press releases, media alerts & press kits

  • Pitch letters & story angles

  • Media distribution lists (radio, TV, print, digital)

  • Red carpet management & celebrity coordination

  • Influencer & tastemaker invitations​

Marketing Deliverables

  • Event flyers, visuals, website & social media assets

  • Sponsorship outreach & brand ambassador recruitment

  • Permits & city approvals

  • Full staffing & event production support

Results Delivered

  • 56 Local & National Media Placements

  • Sold-Out Venue: 350 seats

  • Ticket Value: $150–$300

  • Secured: Product + Monetary Sponsorships

  • Coverage Includes:

  • Huffington Post

  • BET Network

  • Source Magazine

  • Getty Images

  • Mad Talk Network

EARNED MEDIA PLACEMENTS

Comedic Legend Shines At The 'LOL Comedy Honors' - BET Breaks
01:27
CW39 Grind Pretty Fest Women's Conference 2024
03:05
Bangladesh Breaks Down His Biggest Hits, Industry Politics & more w/ Drumma Boy | Producer's Wave
01:21:19

WE'LL CONFIRM YOU FOR THE RIGHT EVENTS

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